I’m happy to announce that national real estate speaker and trainer, Jeff Adams (buyer and seller of over 350 properties), will join us for a webinar in a few days. So be sure to check your email inbox for more details and registration information. In the meantime, enjoy this informative article from Jeff.
By Jeff Adams
Have YOU reached out to this group buyers and sellers? Do you have a professional website with informative landing pages and FAQs? And once you capture the information of buyers and sellers, are you capable of efficiently following up on them?
Effective real estate investing websites attract, inform, and motivate home buyers and sellers. Often, they determine if you are successful and booming or struggling and stagnant.
Once upon a time, having an interactive website was optional. But those days are over. With the increase in virtual competition, interactive sites are competitive necessities if a business is to survive.
Why Is An Interactive Site Essential?
Interactive websites help position your real estate investing business before multitudes of sellers. They also allow sellers to view large amounts of information and make choices quickly and easily. An online professional presence increases your availability to an expanded market.
Perceived Credibility Offline
To get sellers motivated, you must make every effort to attract them. Like a peacock, you want your ad to stand out from the rest of the flock. Your advertisements must have punch and impact!
How do you attract sellers who search classified sections of ads that contain ten, twelve, fifteen, or more investors? Which ad gets the sellers’ attention? Who do they call?
Typically, sellers call the ad that implies trust and reliability. A short but sweetly influential website address at the bottom of your ad implies credibility. If your ad does not currently include a professional website address, add it and watch your traffic flow pick up dramatically!
But what about the sellers who do not own a computer? What good is the website and web address them?
Even without a computer, sellers understand the invested time and money that you have committed to the site and its operation and maintenance. A website indirectly tells the seller you are in it for the long haul, regardless if sellers go to your web address.
By now, I’m sure we both agree that websites are necessary to compete in today’s online world. But where do you go from here? Do you build it yourself? What should it be able to do? Where should it be hosted? How should you get the word out? These are all important considerations. Let’s start with whether or not you should build your own site…
Save Money – Build Your Own Website?
Real estate agents and investors realize the value of online exposure. But, in the name of saving money, many also entertain the idea of creating their own site. There are numerous reasons why this is not a good idea.
One primary reason you should leave the website creation to the website designers is perceived professionalism. How your business is perceived is heavily influenced by how your site looks. Well-designed websites that load quickly, are uncluttered, and are easy to navigate increase business and your professional image. Websites that appear amateurish or chaotic, or which are difficult to navigate, tend to drive potential clients away.